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This web site states the following, "Welcome To David Heritage Racing Yachts." Our analyzers noticed that the web page also stated " David Heritages unique experience in boat building, boat restoration and race preparation is unrivaled in the UK." The Website also said " A time served wooden craftsman, David Heritage specialises in both restoration and race preparation for some of Britains most successful owners. Providing a very personal and individual service to each and every customer, David Heritage is proud of his links with top GB and Olympic dinghy and keelboat sailors such as Iain." The website's header had etchells as the most important optimized keyword. It is followed by etchells UK, victory class, and XOD Boat which isn't as highly ranked as etchells. The next words davidheritage.co.uk uses is boat restoration. XOD was included and might not be understood by search parsers.